Purezza was founded in 2015, becoming the first vegan pizzeria in the UK. They are plant pioneers, revolutionizing Italian food through cruelty-free ingredients. Their aim is simple: to make their plant-based menu superior to the traditional alternatives. Purezza has reverse engineered a number of animal-based foods including vegan meat and cheese in its lab in order to recreate them with plant-based ingredients including their famous house-blend mozzarella.
Finding success in the UK market, Purezza reached out to us to advise on their expansion into NYC. At AllDay, we specialize in assisting foreign restauranteurs enter the market, presenting them with the tools and project partners that they need to develop their project in NYC.
We created a brand package to introduce their existing business as well as spearhead the adaptation to the US market. We built a comprehensive concept deck to present to potential investors and project partners. Entering NYC provides a unique set of circumstances and we decided to adapt their service model and created the plan to execute it. We budgeted and conducted a financial feasibility study for this new service style and provided them with a financial model to assess future opportunities. We provided real estate advisory services and provided information about the local commercial real estate market and competitive landscape for food and beverage businesses in New York City.
Created a brand package
Performed a financial feasibility study
Provided them a financial model to assess opportunities
Provided real estate advisory for potential new locations
Adapted concept for NYC market
Adapted and created a service model for the NYC market