Lobster Ink is an online educational platform providing hospitality training and education videos. Their proven learning methodology teaches practical skills, knowledge and behaviors, that can be demonstrated immediately. From hourly associates to senior management, their content covers all major aspects of hospitality. With over 100,000 active monthly learners across 120 countries, they are the leading online training company for the hospitality industry. Their learning solutions have demonstrated positive ROI for some of the world's most remarkable establishments.
Finding success in the global hospitality training market, Lobster Ink reached out to us to advise on their expansion into the United States, and more specifically, NYC. At AllDay, we specialize in assisting foreign operators enter the market, presenting them with the strategic advisory services, tools and project partners that they need to develop and grow their project locally.
We created a new curriculum outline for their existing training content as well as spearheaded the adaptation of content to the US market. We built a comprehensive curriculum outline to present to potential investors and project partners. We conducted research, brainstorming sessions, and surveys of our existing clients and partners to more precisely define the size of the market and specifics of their needs with regards to training tools.
Developed a curriculum outline for restaurant specific staff training