Daughter of A-list hospitality agency Silkstone, The Fat Radish was welcomed into New York City’s Lower East Side in 2010. The restaurant boasts a rustic interior and a healthy, hearty menu, a nod to its British roots. The Fat Radish emphasizes locally-sourced and seasonal ingredients, producing fresh yet flavorful plates such as Celery Root Pot Pie (a fan favorite) and Happy Valley Short Ribs. The restaurant is led by founding partner Phil Winser and managing partner Natalie Freihon.
The success of The Fat Radish expanded beyond NYC, creating a strong brand with a global presence. Their expertise and skill in the industry paired with their events strategy and refined cuisine created the perfect opportunity to grow the business. The Fat Radish came to us for assistance in vetting the opportunities that they were being approached for both inside and outside of the US. We created a brand summary package that conveyed the ethos and goals of the brand. We tailored the presentations for each opportunity and audience. We developed brand extension opportunities for the business including extensions of service offerings and retail merchandising. Then we designed multiple financial models to assess these various global opportunities. We advised on the different types of deal structures for each opportunity including management agreements and fees, licensing deals, and other forms of growth, expansion and partnership worldwide.
Created a brand package
Advised on domestic and international licensing opportunities
Performed a financial feasibility study
Provided them a financial model to assess opportunities