Chavela’s is a Crown Heights institution serving up an expansive menu of Mexican fare for over a decade.
In 2007, Chef Arturo Leonar opened the first incarnation of Chavela’s on Classon Avenue, to immediate response from local diners thrilled to find authentic Mexican flavors – and a charming welcome – in the heart of their developing neighborhood. He and his wife Desiree worked all aspects of the small restaurant, which in short order became a mainstay of the area. After a few years it became evident that in order to accommodate the enthusiastic numbers wishing for a place at the table more space would be needed. Moving to the corner of Franklin and Sterling Place in 2011 afforded the restaurant more space, and Chavela’s became a pioneer, and an anchor, on what over time has become a street burgeoning with creative new businesses.
We created a brand package to highlight the success of their existing business as well as their years of experience in the market. Our goal was to assist them in the decision-making process and present all of the options for their brand expansions. We performed financial feasibility studies to evaluate these potential business and brand expansions as well as provided them with a financial model to assess any future business opportunities. We provided real estate advisory services to determine their ideal foot print and spatial allocations and referred an AllDay architect to assist with the design drawings and buildings department permits and filing. In addition, we worked with Helbraun & Levey, who is obtaining their liquor license for the new space.
Created a brand package
Performed a financial feasibility study
Provided them a financial model to assess opportunities
Developed brand extension opportunities
Provided real estate advisory for potential new locations